Our Process
Ignite Connections and Community
If you haven’t considered adding a podcast to your marketing strategy, here’s what you’re missing out on:
Percent of podcast listening done within the comfort of home
51%
Percent of the US population that have listened to a podcast
49%
Million podcasts have been created
3
Million Americans ages 12+ listen to a podcast every week
100+
Million podcast listeners worldwide
464
How It Works
Starting your audio or video project on a solid foundation is highly important, which is why we use our proven process built upon years of experience producing several successful audio and video series. When you work with Flint Rock, our expertise is put to work for you!
Strategic development and planning phase to fully understand your goals, purpose, and ideas
Template development for processes like scheduling, gathering guest information, writing scripts, and pre-recording instructions
Script direction based on your content, themes and vision
Best practices for recording in-person or remotely, plus counsel on recording equipment, software, and processes if needed including test recording
Step 1: Onboarding
Podcast or Video name, purpose and logo development
Podcast intro and outro prep and production - writing, recording, and producing
Guest Guide development with details about what to expect during the recording, how to prepare, and what will happen post-interview along with questionnaire to gather info to be used in the intro
Music research and securing the rights to use selected file
Step 2: Initial Development
Finalize topic and guest
Develop questions based on topic, guest, and theme
Write the script
Record the interviews
Draft show notes
Step 3: Episode-By-Episode
Create and review final production
Distribute the episode
Analyze metrics such as followers and listens
Promote the podcast or audio series plus specific episodes as released
Step 4: Launch and Analyze
Seeking Podcast Advice?
Are you ready to start the podcast process, but not quite sure where to start?
Unlock our proven 10-step process utilized by Flint Rock to creating award-winning podcasts that captivates your audience and build your brand! Whether you’re just starting out or looking to elevate your content, this guide has everything you need to succeed.
Simply fill out the form below to get your free copy of “So, You Wanna Start A Podcast?!” and get started today!
Get Inspired
The way you tell your story can make all the difference. Here’s how some of our clients tell theirs.
